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Ginny Litscher — Colour in motion

Runway / Fashion Week

Role: Photography

London

Print, colour and flowing fabric at Ginny Litscher’s London Fashion Week show, from backstage preparations to the poolside runway.

Close runway view of a green botanical-print dress

Botanical patterns and saturated colour carry this series. On the runway, loose fabric opens out as the models move; closer frames pick up the print and the changing outline of each look.

The poolside setting adds a second layer of light and reflection. I alternated full silhouettes with portraits and wider views, so the photographs show both the clothing and the unusual space around it.

The backstage images bring the story closer: hair clips, mirrors, makeup and patterned garments before their walk. The final sequence keeps that intimacy alongside the scale and colour of the show.

Photography by Adam Čada.

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